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EMs: Why Your Hard Work Isn’t Enough—and What to Do Instead
Join this exclusive masterclass to learn the moves that get engineering managers promoted to Director+ without sacrificing your integrity or time.
May 12th, 10 AM-12 PM PDT
This 2-hour free training is limited to 20 attendees
Click here to apply (only 20 spots)In this exclusive masterclass you'll unlock the secrets to:
Shift from "doer" to strategic operator executives trust
Avoid common pitfalls that quietly stall promotions for years
Speak in outcomes, not status or complexity
Why your next role isn't about doing more, but leading differently
How you can build a promotion plan grounded in visibility and influence
Start using Director-level moves already working in top tech orgs
May 12th, 10 AM - 12PM PDT
(Limited to 20 attendees)
In this masterclass, you will:
🎯 Unpack why even great managers get passed over
🎯 Define the strategic wins that actually lead to promotion
🎯 Lay the groundwork for a visible, high-trust path to Director
🎯 Master the language execs actually listen to
🎯 Shift from managing tasks to driving org-wide outcomes
🎯 Begin building presence and influence beyond your team
Ragini
"I got promoted at the year end cycle!"
Tudor
"I got promoted in 6 months
???"
Sandee
"I identified the best paths for my growth."
Veronica
"I uncovered the root causes and put an action plan to address them."
Kelsey
"Hale helped me identify opportunities that I didn't see on my own."
Your Coach,
Hale Yaman
Certified Executive Coach with 30 years in tech:
- Led high-impact engineering teams at startups and global giants like Apple
- Coached engineering managers into trusted Director+ roles across top tech companies
- Built "The RISE System" leadership framework grounded in clarity, trust, and upward mobility
- Combines deep technical leadership with practical leadership coaching insights
- Understands how to build trust, expand influence, and earn the next-level seat
Click Here to Reserve Your Space (it's free)
Coaches: Craft Your
$12K Offer and Turn it into a $20K+ Launch event.
This free training is limited to 30 attendees
January 6 & 7th, 11 AM-1 PM CST
Click here to apply (only 30 spots)In this exclusive masterclass you'll unlock the secrets to:
Craft a clear $12K coaching offer for premium buyers
My roadmap for $20K+/Month in additional coaching income
Why high-intent pre-buy experiences are the most effective way to convert
How you can launch your offer without recording a ton of videos in advance
Why building courses and only doing 1:1's is the fastest way to failure as a coach
How you can sell your offer without the pains of building a big personal brand
Day 1:
Eliminate Bad Offers & Craft Your $12K Coaching Offer
- You'll identify the fatal flaws of bad offers
- You'll craft your $12K offer with compelling milestones that drive action
- You'll lay the groundwork for a sustainable, scalable coaching enterprise
Day 2: Learn How to Acquire High-ticket Buyers
- You'll master the art of the compelling pitch
- Optimize your pricing for maximum profitability
- Learn the psychology of high-ticket buyer nurturing
January 6 & 7th, 11 AM-1 PM CST
(2 hours of training at each event)
Malary
"In about 40 days I had a $40K offer launch."
Jesse
"I closed $27K in 21 days. Now I'm at $78K in sales."
Katie
"In our 1st week, we signed $16K in new clients."
Stan
"I attribute 10's of 1,000's of dollars to Ryan's program."
Christel
"I closed a deal in 24hrs, then $18K 30 day later."
Daniel
"I immediately generated £11.5K in deals."
Danny
"I closed $13.5K worth of deals in the first week"
Celeste
"I have closed 8 premium clients."
Chris
"I ended up getting $35,000+ in leads in 1 month."
Thomas
"I made $6K in my 1st week & had 4 others in the pipeline."
Cynthia
"I closed the highest deal of my coaching career."
Marko
"I got dozens of leads and an additional $6,000 in revenue."
Your Coach,
Ryan Musselman
18 years of entrepreneurial experience:
- Over $700K in coaching offer sold
- Closed millions in sales w/ Fortune 500 companies
- Grew massive content networks to billions of views
- Led multiple 7-figure company acquisitions
- Led content enterprises at Google
